BOOM: A Bold New Community BOOM Communities
          Posted By Mario Cipresso

        • Press Release:
          boom is a new, master-planned community rising in the spectacular desert surrounding Palm Springs. At a cost of over $250 million, it changes America's idea of urban life. The brainchild of ten international architects, boom was conceived for the gay community but readily extends its embrace to all. boom is pedestrianoriented, culture-driven, and designed to inspire its residents to better themselves and others. 

          The architects range from the well-known - Diller Scofidio + Renfro in New York - to such emerging stars as the Berlin-based Juergen Mayer H. Coordinating the project is Matthias Hollwich, of hollwich kushner in New York. The developer is boom Communities, Inc., a Los Angeles-based, real estate investment company formed in 1959.

          The first phase of construction starts in 2012. 300 residences will be built in eight unique neighborhoods, each designed by a different architect. Pathways and plazas, set in a landscaped desert environment, connect to the social and geographic heart of boom: the entertainment complex, a boutique hotel, the gym+spa, and boom's wellness center. The health and wellness services cater to the health needs of all generations. Upon completion of Phase 2, boom will expand to over 700 residences.

          boom is more than a revolution in design. In the twenty-first century, urbanism is not created by cutting-edge architecture alone. Social and communal engagement are vital. With www.boomforlife.com, designed by the renowned Bruce Mau Design, boom is growing its community online - now. This use of a website is ground-breaking when it comes to a new architectural project. Social media is being utilized to move participants from a virtual community to one constructed out of bricks and mortar. 

          The website allows boom's design team to collaborate with prospective residents, incorporating their ideas into the design of the boom community. These 'crowd sourcing' efforts also encourage boom members to shape the social programs and lifestyle for boom. When construction is completed, boom will already be a vibrant and functioning community.
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