Sameness is consuming us… We can see it everywhere in rapidly growing cities that place priority on economy, law enforcement, transport logistics and urban sprawl. Such concentration on these areas is causing a loss of identity and an increase in similarity and repetitiveness. How can playful moments be injected into the urban fabric?

According to Worldwatch Institute; the globally-focused research organization, by 2050 over 72% of the earth's inhabitants will live in cities which use the same building materials and operating systems such as glass monoliths and identical road crossings. Who said a city has to be like this? Where has the fun gone?

Imagine the limitless world of a child. Creative boundaries have not yet been conceived, limits not yet understood. We want to see your city in all its wildness. A child can compose a world of immeasurable fantasy and pleasure yet the regulations that we currently adhere to have diminished our ability to make this our reality.