The challenge consists in designing a 100 meters high tower-museum, containing exhibition areas of 20th century fashion history and becoming a landmark for Tokyo. For this purpose, the site is located at Omotesando Street, since this avenue gathers the world’s most important fashion houses, at their maximum magnificence. These buildings have been designed by Japan and the world's best architects. It is an incredible opportunity for the winning architect to gain professional acknowledgment at a potential growing market, such as fashion houses buildings in Tokyo.