PAVE the Way, a 3D Design Challenge is an exciting opportunity available for students internationally to showcase their work at a major industry event, GlobalShop 2013. Undergraduate college students are invited to design a 3D floor fixture for this competition, which is sponsored and presented by Van Stry Design. Finalists will work with Van Stry Design to produce a prototype of their design for display at GlobalShop 2013. GlobalShop 2013 will be held in April 16-18, 2013 in Chicago.
The CHALLENGE: Design and create a 3D model or rendering of a store fixture that communicates an existing brand of headphone. The design should invite customers to walk up to it, try on headphones, and walk away informed and delighted by the interaction. The focus should be on the product, because at the end of the day, this is visual MERCHANDISE-ing. Floor space is currency on the selling floor, so keep your footprint to a maximum of 36 by 36 inches wide and 84 inches high. You may choose from any of the ever-growing headphone manufacturers currently on the market, including in-ear, noise-canceling, over-ear, wireless, and gaming, to name a few. The professionalism and detail should parallel that of the chosen brand throughout the entire design. This fixture represents THEIR brand and what the brand would present to the world. Most of all, have fun and put on your 3D thinking cap. Remember, the winning designs will actually be produced at full size, so even if your idea is completely unique, which we encourage, it must also be functional and realizable.