Contest theme: “Bag in Town”
A Bag for 24 Hours
Think of all the things you typically do over the course of 24 hours. Think of the places you go. Think of the things you take with you. Think of the bag you would want to carry them. Design it. And EASTPAK will make it for you.
Think, Design, Create
Bag in Town is a design competition that aims to encourage young creative minds to rethink the triangular relationship between a bag, its owner, and its environment. To rethink the relationship between aesthetics and function. Between container and contents. Because the bag has become an object that is as versatile, multifaceted and multifunctional as the people who use them and the cities in which they live, work and play.
Call to Action
If you are a creative or designer in the fields of fashion design or product development, we call on you to put your creative impulses to the test. To design a bag for the year 2013/14 that fulfills your vision of the ultimate solution for urban mobility and urban living. It could be any bag, a handbag, a school bag, a travel bag, a trolley, hold-all, duffel, suitcase, briefcase, pencil case,… It could be a bag for everyone everywhere. It could be a bag for just someone, somewhere.