The Marine Culture and Pop Music Center is an integral part of the major public investment and construction plan by the Kaohsiung City Government. A major investment toward the overall development of Kaohsiung and even the whole of Southern Taiwan, it is one of the "i-Taiwan 12 Infrastructure Projects" as well as the "International Art and Pop Music Center" under Executive Yuan's "New Ten Construction Projects", which has a budget of NT$500 billion over five years. Through the building of an international art and cultural performance venue and a marine culture center, the aim is to establish Kaohsiung as a fulcrum for Asia-Pacific pop music production and performance and an international exchange platform for marine culture.

The central and direct goal of the Project is to create a Marine Culture and Pop Music Center that highlights the unique character of Kaohsiung City while satisfying the needs of the local people, the industries and future trends. This is to be achieved by basing its design and planning on the cultural assets of Kaohsiung, the strengths and conditions of the Project site and the characteristics of the pop music and marine culture industries. The pop music component of the Project, to be equipped world-class hardware, will help foster music professionals in Southern Taiwan, provide a leaven for pop music and its related industries and create a Southern Taiwan incubator for pop music.